A soft bakery campaign direction using texture, close product framing, and elegant layouts to make desserts feel giftable and premium.
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Dina Cantina
Make everyday cake and dessert content feel polished enough for celebrations while staying warm, readable, and easy to publish across social channels.
I leaned on close product framing, calm contrast, refined typography, and a restrained layout system that lets the desserts feel special without overcrowding the message.
- Social media posts
- Campaign visuals
- Bilingual layouts
- Product-led compositions
The final direction gives everyday bakery content a more considered, gift-ready presence while preserving the warmth and clarity needed for regular social publishing.
Selected artwork
Campaign pieces in their full composition.
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