A retail campaign direction for camping products, mixing warm desert atmosphere with clear Arabic product communication.
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Gazal
Make practical camping products feel desirable and memorable while keeping Arabic copy readable and product value clear.
The visual direction combines desert-inspired scenes, warm product staging, and strong Arabic hierarchy to create a rugged but polished campaign feel.
- Retail posts
- Product campaigns
- Arabic layouts
- Outdoor visual direction
The finished direction turns practical camping products into a more aspirational retail story while keeping product purpose and Arabic communication clear.
Selected artwork
Campaign pieces in their full composition.
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