A cafe social direction that balances drink-focused posts, lifestyle moments, and bold in-feed messages for everyday engagement.
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Rust
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Keep the feed active and recognizable while giving drinks, offers, and brand moments enough variety to avoid repetition.
I used punchy framing, bold type, and energetic compositions that match cafe culture while keeping the product easy to notice.
- Cafe posts
- Drink visuals
- Lifestyle content
- Social media stories
The direction creates an energetic but flexible feed system where drinks, offers, and lifestyle moments can vary while the cafe remains recognizable.
Selected artwork
Campaign pieces in their full composition.
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